OUR STORY
About Vril
Wholesale Coffee
OUR STORY
The Origin of Coffee. Handled with Precision.
Vril Coffee exists to make Ethiopian coffee sourcing reliable for specialty roasters.
Ethiopia is the birthplace of Arabica and one of the most complex origins in the world. Its diversity produces extraordinary flavor—but also variability, logistical friction, and risk. Vril was built to address those challenges directly, with systems designed for consistency, transparency, and dependable delivery.
We source exceptional Ethiopian coffees and manage them with the same discipline used in high-stakes, process-driven fields—where outcomes matter and variability must be controlled.
OUR STORY
A Systems-First Approach
At Vril, sourcing is treated as a measurable process, not a romantic narrative.
Every coffee we offer moves through a defined quality and logistics framework—from processing at origin to arrival in the United States. Lots are evaluated against clear specifications, monitored at multiple checkpoints, and supported by documented data.
This allows roasters to plan with confidence and build stable menus without sacrificing the character that makes Ethiopian coffee distinctive.
OUR STORY
Built on Proximity and Accountability
Our work is rooted in direct relationships at origin and operational presence in the U.S. By working closely with trusted producers, washing stations, and exporters, we maintain visibility into how coffee is grown, processed, and prepared for export. Once landed, coffees are stored and fulfilled through U.S.-based warehouses to reduce lead times and uncertainty. Traceability is built into how our lots are tracked, documented, and delivered.
Reliability Is the Product. Exceptional coffee means little if it arrives late, inconsistent, or undocumented. That’s why reliability is built into how we source, store, and deliver Ethiopian coffees—so roasters can focus on roasting, not problem-solving.
Partnership, Not Transactions. Vril is a sourcing partner designed for long-term relationships. Our goal is to simplify one of the most challenging origins in specialty coffee—so roasters can operate with confidence, consistency, and trust.
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OUR FOUNDER
Founder's Note
Vril Coffee was built from a belief that exceptional origins deserve exceptional systems. My professional background is rooted in Analytical Chemistry and Advance Clinical Medicine—fields where outcomes depend on precision, documentation, and accountability. In those environments, variability isn’t romanticized; it’s understood, measured, and managed.
When I turned my focus to Ethiopian coffee sourcing, I recognized familiar patterns. Ethiopia produces some of the world’s most extraordinary coffees, yet its complexity often introduces uncertainty for roasters who rely on consistency and reliability. Rather than viewing that complexity as a limitation, I saw an opportunity to apply a more disciplined, systems-driven approach—one that respects origin while reducing risk.
Vril was created to bring structure to one of the most nuanced origins in specialty coffee. By defining specifications, monitoring quality across multiple checkpoints, and building accountability into every stage of sourcing and delivery, we allow Ethiopian coffees to perform with the consistency modern roasters require.
This work is not about reinvention.
It’s about stewardship.
Vril exists to make trust repeatable.
FAQs
How do I know where this coffee is actually from?
Roasters want traceable origins—but too often, Ethiopian coffees come with vague labels and no farm-level connection.
At Vril, we change that.
I grew up knowing the people and the places behind the beans. We work directly with trusted producers in regions like Sidama, Guji, and Bench Maji to deliver fully traceable, single-origin coffees, complete with altitude, variety, and harvest details—so roasters can tell the real story.
What about coffee quality? What if the quality’s inconsistent again?
Inconsistent quality is a major frustration—especially with poor post-harvest handling or exporters who don't cup before shipping.
Vril stands for consistency.
With a healthcare background, precision and excellence are in my DNA. Every lot is evaluated, cupped, and carefully curated. We don’t ship what we wouldn’t proudly serve ourselves.
Why is it so hard to communicate with exporters?
Many roasters struggle with language gaps or delayed responses—especially across time zones.
With Vril, you’re not just heard—you’re understood.
I speak fluent English and Amharic, and I deeply understand how to build trust across cultures. We’re also developing Mandarin-language support to serve our Chinese roasters with care and clarity.
Will the logistics be another headache?
Shipping delays, customs issues, and missing paperwork can break a roaster’s business rhythm.
Vril makes it seamless.
We handle international logistics, provide full export documentation, and work with reliable freight partners to ensure your beans arrive on time, in top condition, and with full compliance.
I’m a small roaster—will exporters even take me seriously?
Some exporters only care about full container buyers, and that shuts out a lot of passionate, small-scale roasters.
Vril believes in access for all.
Whether you roast 10kg a week or 10 tons a month, we tailor our offerings to your needs. With flexible MOQs, we help you grow at your own pace—no gatekeeping here.
Can I trust that this coffee is ethically sourced?
Roasters care about sustainability, but lack visibility into how their coffee is grown and traded.
Vril leads with integrity.
Our wild forest coffees are USDA organic, naturally regenerative, and shade-grown in native ecosystems. We pay farmers fairly, respect traditional methods, and protect the forests where Arabica first emerged.
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